Pirelli advertisement on a concrete floor, showing a baking tray with muffins or cupcakes arranged in a tire shape. Text reads "Buy 12, Get 1 FREE."

Pirelli

2015

UK

Scope: Commercial arm of Pirelli needed an eye-catching promotion communicating ‘buy 12 get 1 free’ on wholesale tyres.

Our Input: Concept for use across multiple media channels.

Deliverable: Main image in various orientations, and completed print and social media adverts.